How?

We take a human-centered design approach, starting with users – patients, physicians, caregivers, healthcare professionals – to understand the context of their everyday lives as we work together to identify stubborn health problems, prototype solutions and iterate quickly to see what works. 

Why?

We want to make things better. We believe that the key to improving any system begins with the people who have to navigate that system – connecting with these users meaningfully, listening and observing, and working quickly and collaboratively to test our ideas in order to fix things that frustrate and impede progress.

 

“Better” means we:

  • Improve health outcomes
  • Improve user experience
  • Increase value for patients and institutions
  • Enable others to improve the system
  • Bring joy to healthcare

 

We aim to be: 

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