We believe in human-centered design

A method that employs ethnographic research methods to study problems from the perspective of the users. The results yield a more in-depth understanding of the systems challenges than could be understood through traditional surveys, interviews and focus groups. Using this thorough understanding of the user's challenges, we then synthesize our findings, identify opportunity areas, and rapidly prototype to test interventions in a low-risk, low-cost, low-resource way. Prototypes are implemented in real-time with rapid-cycle testing, evaluation and refinement. We further study these prototypes with rigorous quantitative and qualitative evaluation methods.